DEVELOPMENT OF A REGIONAL CREATIVE ECONOMY DIGITAL PLATFORM USING USER-CENTERED DESIGN CASE STUDY: EKRAFMAGELANG.ID
Abstract
The development of digital technology has driven significant transformations in the management and promotion of regional creative economies. However, the use of digital platforms by creative economy actors in the region still faces various obstacles, such as limited information presentation, unintegrated data management, and a less than optimal user experience. This study aims to develop a regional digital creative economy platform in Magelang Regency by applying the User-Centered Design (UCD) method so that the resulting system is in line with user needs and characteristics. The UCD method is implemented through several stages, including user-oriented planning, understanding the context of use, identifying user needs, designing solutions, and evaluating predetermined needs. Data collection was conducted through interviews with platform managers, creative economy actors, and users, followed by designing user flows and system mock-ups. The evaluation system was conducted using a usability test method to measure ease of use and interface comfort. The results of the study indicate that the developed digital platform is able to present product information and MSME profiles in a structured, easily accessible manner, and provides a good user experience. Thus, the application of the UCD method has proven effective in supporting the development of a regional digital creative economy platform and is expected to increase the promotion and visibility of creative economy actors in a sustainable manner.
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