Graviela Charleen and Elfindah Princes 2026. THE ROLE OF PERSONALIZATION, RECOMMENDATION SYSTEMS, INFORMATION QUALITY, AND E-SERVICE QUALITY IN IMPROVING SHOPEE USER SATISFACTION: AN SEM-PLS APPROACH. TEKNIMEDIA: Teknologi Informasi dan Multimedia. 7, 1 (Jun. 2026), 51-65. DOI:https://doi.org/10.46764/teknimedia.v7i1.396.